Giving Ather Energy, a Bengaluru-headquartered electrical bike producer, a brand new increase of presence and increasing its attain, the corporate’s all-new Ather Energy 450X Gen 3 might be made out there on main e-commerce platform Flipkart. The new partnership will permit Ather to achieve a wider buyer base, whereas clients can get pleasure from a seamless expertise.
“We’ve entered into a partnership with Flipkart to launch the Ather Energy 450X Gen 3 scooters on the Flipkart platform. We are initially piloting this in Delhi NCR and will roll out to the rest of the country soon. Exciting stuff and lots more to come!” Ather’s chief enterprise officer Ravneet Phokela mentioned on Wednesday.
By increasing Ather’s presence to the web area, Phokela has assured that its offline channels will stay unaffected. He mentioned that the Experience Centres will proceed to serve clients, the place they will get a take a look at trip, really feel of the product and place an order. But if the client is already conscious of the product and easily needs to proceed with buy, Flipkart will function a cushty different.
“We continue expanding our distribution footprint and will be in 90 cities and 120 Experience Centres by FY ’23. The awareness will be built through our offline distribution and our marketing channels,” Phokela mentioned.
Ather’s efficiency and funding
The gross sales of Hero Moto Corp-backed Ather Energy e-bikes are already on a spike. It noticed a large bounce at promoting 5,239 automobiles, from a mere 1,289 in July.
In May, Ather Energy raised $128 million in a funding spherical led by sovereign wealth fund National Infrastructure Investment Fund (NIIF) and current backer Hero MotoCorp, which invested almost $56 million within the spherical. It is price mentioning right here that Flipkart’s co-founder and investor Sachin Bansal had invested Rs 170 crore ($23 million) in Ather Energy in November 2020.